Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product.

In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout...

She's beautiful and smart. She has just inhearited the Cleveland Indians. Unfortunately, she wants to move the franchise to Miami, and a losing season is her only ticket to Florida. She signs the wildest bunch of screwballs to play on the team. Her catcher is a washed-up womanizer who struck out in life. Her pitcher is a punked-out crazy who struck out with the law. Her third baseman is more concerned about fielding endorsements than grounders. Throw...